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01/07/2015
BIC, Official Supplier of the Tour de France 2015

In 2015, the BIC® Publicity Caravan will follow the Tour de France from July 4th until the 26th. Traveling across more than 3,340 km of Dutch, Belgian and French roads, BIC will surprise spectators with a school bus or even services such as a Barber Shop for a quick haircut.

 

▌Supplier of a world sporting event

BIC has been an Official Supplier for the Tour de France since 2014, a logical evolution for a historic partner of this cycling competition, now the world 3rd sporting event. Every morning, just before starting the race, each rider will sign in on a giant tablet using the Tour’s official BIC® Cristal® Stylus and BIC® 4 Colours™ Stylus pens all equipped with a soft pad for touchscreen. 

 

▌BIC® in the caravan, over 3,344 kilometers and across 3 countries

 This year, BIC is more than ever willing to show all 12 million spectators a friendly, simple and open minded spirit in order to raise a smile each time they cross the BIC® Caravan’s path during the Tour.Four cars along with an animated truck customized with the colors of the brand will showcase all BIC® products and offer 400,000 goodies along the way.Games, prizes and animations will be handed out in the Schoolbus BIC® area, at the beginning and the end of each stage.Every day, hundreds of official pens will be distributed to spectators in the Starting Village, especially around the Podium where riders sign in. An authentic barber shop located at the Starting Village will offer a quick Tour-style haircut! Let Hervé Boibessot take care of your look, as well as being a former amateur cyclist, GQ has named him among the 10 best barbers in France.  

 

 

The BIC® caravan: history on wheels…

BIC is a historical partner of the Tour de France. First in 1952, 1953, 1955, then in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition, Luis Ocaña. BIC returned to the Publicity Caravan in 2011, in 2012 and 2013 as Official Supporter and in 2014 as Official Supplier.

 

 

Contacts

 BIC  +33 1 45 19 51 51 Albane de La Tour d’Artaise albane.delatourdartaise@bicworld.com

Press, IMAGE 7 : +33 1 53 70 74 21 Véronique Charret-Girard vgirard@image7.fr

 

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30/10/2014
1944-2014: 70TH ANNIVERSARY OF THE BIC GROUP

This October, BIC Group is celebrating its 70th anniversary.  It was on 25 October 1944 that the PPA Company (Porte-plume, Porte-mines et Accessoires or Penholder, Mechanical pencils and Accessories) began its activity. Marcel Bich (1914-1994) was then CEO and Edouard Buffard (1908-1996) Manufacturing Director.

 

They had met at Société des Encres Stephens (Stephens’ Inks Company) and wanted to create their own enterprise. At the end of October 1944, gathering their own savings, they partnered to buy a three hundred square meter workshop at 18 Impasse des Cailloux in Clichy (Paris suburb) where they began to manufacture writing instrument parts. 

 

At PPA, which was the very first of all the BIC Group companies to be created, the two associates established a true teamwork spirit and a high level of industrial requirements.

 

The visionary spirit of Marcel Bich led him to become interested in the ball point pen. He envisioned enormous potential for this product, and he and Buffard dedicated their efforts to launching their own ball pen. After acquiring a patent from the Hungarian Laszlo Biro for the ball point pen, the teams did everything to find the ideal ink formula and the perfect fitting between ball and ink, using machines of extreme precision from Swiss clock making. The BIC® Cristal® pen was launched in December 1950 and was based on the unassailable philosophy of offering the consumer superior quality at the best price. The BIC® Cristal® was an immediate success.

 

Today, 70 years after the creation of PPA in Clichy (France), BIC® products are found in more than 160 countries around the globe and occupy worldwide leading positions: number two in writing instruments, number one in branded pocket lighters, number two in non-refillable shavers and number two in advertising and promotional products.

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29/10/2014
"INSPIRATION" Pharrell Williams' "Social Book" in association...

October 2014 - As the celebrity guest of the 3rd Tipp-Ex® digital campaign, Pharrell Williams reveals his story in "Inspiration", 1st participatory book that has finally hit the shelves

 

▌ "Inspiration", now in its completed version leaves the press

Publication of Pharrell Williams' book, the first in a participatory format and already translated into 5 other languages, announces an end to the third Tipp-Ex® viral campaign coordinated by Buzzman.

For this new season of the campaign, Tipp-Ex® and Buzzman had asked Pharrell Williams to write a book about his life and his sources of inspiration. But a few hours before the book's release, in a bout of panic when facing fanatical readers trying to get their hands on an early copy, the cultish Bear, a figure from previous Tipp-Ex® campaigns, thought it wise to protect the book's contents by running the Tipp-Ex® correction tape over some of the sentences.

The Hunter and the Bear, a wacky duo already featured in the first two Tipp-Ex® campaigns, had asked Internet audiences for help in finding the book's original content. Those having identified the greatest number of words have had the good fortune of seeing their name credited as author, alongside the name of Pharrell Williams.

 

▌ The book is already a smash hit

This interactive book, completed by input from thousands of Web users is now for sale on Amazon.All profits earned from book sales will be donated to Pharrell Williams' association, "From One Hand To AnOTHER" (http://fohta.org), which assists underprivileged children throughout the world.

 

▌ Campaigns with a cult following

Launched in 2010 by the Buzzman ad agency, the Tipp-Ex® campaigns casting the hilarious duo of the Bear and the Hunter has made a huge splash with the public, recording over 70 million views.

 

 

 

 

 

 

 

Contact

BIC: +33 (0)1 45 19 51 51 - Albane de La Tour d'Artaise - Albane.DeLaTourDArtaise@bicworld.com

 

 

Download the Press release in PDF format (PDF icon top right).

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23/09/2014
Launching of bickids.com that offers colouring and...

BIC® Kids is launching www.bickids.com — a new website that offers a variety of colouring as well as handwriting activities

 

In this age of computers and tablets, enjoying fun creative activities while learning to write remain key steps in a child’s development. In order to best meet this major challenge, BIC® Kids is launching www.bickids.com, a new website that offers quality content structured around colouring and learning to write.

 

A fun and practical tool that consists of three dedicated spaces 

 

=> For children

Learn while having fun: this is the challenge undertaken by BIC® Kids with the creation of this new online space. In fact, the www.bickids.com site provides children with a number of quality, imagination stimulating activities such as colouring, mask making, cut-outs, folding and even activity books— all of which are based on varied and creative universes with super heroes, dinosaurs, and fairy tales.

 

=> For parents

Customise activities: as a privileged partner of parents, it is also for them that BIC® Kids designed this innovative website. Parents can register online and create custom activity books that also allow them to monitor the progress their children have made. 

 

=> For teachers

Guidance and support for teachers: this new tool is also intended for teachers who can find tips on learning to write as well as specific exercises. Because it is difficult to correct bad writing habits, it is essential that children adopt good habits from the start.

 

The website is available in a dozen European languages.

 

▌ The new website automatically adapts to the format of the tablet or smartphone being used (responsive web) and offers a dedicated application for children.

 

BIC® Kids Play and Colour, colouring application for mobile phones and tablets

 

BIC® Kids is launching BIC® Kids Play and Colour, available on Google Play and the App store. With this application, children can colour and learn while having fun. In fact, you will actually have access to all of the same colouring activities as on the website, completely free of charge and with no bothersome advertising—your children will be able to learn and practice their handwriting skills.

 

 

Contact                                               

Contact Communication, BIC: +33 1 45 19 53 55 - Claire Gerard – claire.gerard@bicworld.com             

Contacts Presse, IMAGE 7: +33 1 53 70 74 70 - Célynda Sicard - csicard@image7.fr

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