News Releases
9 - 16 of 49 results | See all
03/10/2012
BIC, in collaboration with Intel, is launching in France...

BIC® Education is a simple and innovative educational solution for primary school, combining handwriting and digital technology. Equipped with digital tablets, one for each student, and educational software designed for and with teachers, it is a comprehensive tool for today’s teaching methods. Teachers can create adapted educational material and at the same time maintain control of their class, while each student enjoys interactivity and digital benefits. The entire solution is made in France.

 

Equipped with an ergonomic stylus for children, which was developed using BIC®'s 60 years of experience in handwriting, the digital BIC® Education tablets are designed primarily for students to develop their writing skills. According to many experts, handwriting contributes to the structuring of thought and must remain a fundamental skill that children will enjoy mastering. In addition to handwriting, tablets also encourage discovery and the desire to learn in all subjects, thanks to numerous interactive applications that can be added by teachers.

 

 BIC® Education includes educational software that makes it very easy to create and share educational materials with students on the digital tablets in real-time, regardless of the subject taught. The teacher can also follow the progress of each student in a simple and dynamic manner, and even analyze their reasoning a posteriori.

 

 BIC® Education is proud to provide schools with the many benefits of digital technology, while allowing teachers to use this new technology to greatly benefit their students and maintain control of their class. The solution is mobile and can be shared among multiple classes within the same school, benefiting to 100% of the students.

 

 "For more than 60 years, BIC has assisted pupils around the world as they learn to write by trying to make simple and reliable products available to them. It is this philosophy that has guided our group in the development of the BIC® Education solution to effectively support teachers and pupils through the transition to an increasingly digitized environment", says Billy Salha, Director of BIC Europe.

 

"For several years now, Intel has invested a lot in education in order to promote technology in the educational field. We are happy to say that Intel’s new collaboration with BIC is part of this process. We decided to collaborate with BIC® Education after mutual thoughts and discussions with the education and teaching area; it is an innovative solution which combines handwriting and digital technology in order to encourage personal, creative and interactive teaching", added Stéphane Nègre, CEO of Intel France.

 

 Available as of October 2012, BIC® Education integrates BIC® Connect software as well as 6, 15 or 30 digital BIC® Tab tablets and their charging docks. Various support services for implementation, learning and hotline are also included in the solution.

 

 

Download the Press release in PDF format (PDF icon top right).

...
21/06/2012
BIC's new communication campaign: “Is it a challenge...

21-JUN-2012 - BIC is launching a new communication campaign to remind the public that more than 70%  of BIC® products chosen by French consumers are made by BIC in its own French factories.

 

 

A survey carried out in France in February 2012 , shows that more than 6 consumers out of 10 do not know that BIC produces mainly in France, even though 9 out of 10 think that producing in France is positive.

 

By questioning generally accepted ideas: “Is it a challenge to produce in our regions?” “Is it a challenge to use products manufactured in France?”, BIC, whose philosophy has always been to produce the best quality at the best price, reminds the public that maintaining manufacturing in France is possible as long as there is a constant improvement of the production tool and highly qualified personnel.

 

Recognized for their quality and affordable price, millions of BIC® branded writing instruments, lighters and shavers are made in France, in seven manufacturing plants located in Marne-la-Vallée (Ile-de-France), Boulogne-sur-Mer and Samer (Nord-Pas-de-Calais), Vannes and Redon (Bretagne), Longueil-Sainte-Marie (Picardie) and Cernay (Alsace). These products are destined for both the national market and export.

 

The campaign shows the brand’s core products such as the BIC® Cristal® pen, the BIC® 4 Colors™ pen, the BIC® lighter and coloring products, all of them manufactured in France.  

 

The advertisements will also be adapted for some of the regions where BIC factories are located, like Ile-de-France, Nord-Pas-de-Calais, Bretagne and Alsace.

 

The campaign, created by Spices Communication, was launched on June the 20th in the press and will be supported by in store communication actions.

 

 

Download the Press release in PDF format (PDF icon top right).

...