January 2012 - The French advertising agency, TOY, has created a series of eight posters starring the BIC® 4 Colours™ pen to illustrate different school subjects.
The agency, Image Republic, decided to make the series available to the public through their website and certain points of sale.The posters can be seen and ordered via the website : http://www.image-republic.com...
February 2012 - Since the month of May 2011, the BIC Group has become a partner of CARE in its “Rural Sales Program” that enables women in Bangladesh to overcome poverty by developing their professional activity.
An innovative project in partnership with CARE
CARE’s “Rural Sales Program” has been in place since 2004. It assists women who are among the poorest, the Aparajitas (“those who never give up”), to develop their own activity by selling articles door-to-door in remote rural areas. Since the partnership between BIC and CARE was signed in May 2011, these women include BIC® shavers in their baskets. To support them, the local BIC distributor and CARE teams provide training in sales and demonstrate the specific features of the products and shaving practices.
Sustainable solutions to fight against poverty
To promote this form of entrepreneurship, BIC and CARE offer these women an appropriate and sustainable solution by providing them with the means to escape poverty and social isolation, and in this way to give them a sense of pride and a new role to play in their community. Today, this program includes 900 businesswomen and their families. This new distribution method allows the inhabitants of isolated villages to have access to simple, good-quality and inexpensive products.
As Edgar Hernandez, General Manager for Developing Markets of the BIC Group, points out, “Thanks to CARE’s Rural Sales Program in Bangladesh, we believe we can provide concrete and lasting solutions to the populations that need them. For BIC, it is also an opportunity to test a new approach to distribution in these countries, and to acquire a better understanding of the expectations of their inhabitants.”
Philippe Lévèque, Executive Director from CARE France, adds, “This innovative partnership with companies such as BIC enables us to experiment with new ways of reducing poverty. This distribution program, which places emphasis on the social impact it can have among some of the poorest women in Bangladesh, also permits CARE to involve private players outside traditional sponsorship and to learn from their expertise for the benefit of the most vulnerable populations.”
To know more about the BIC Care program: YouTube (link in the orange area)
Download the Press release in PDF format (PDF icon top right)....
Design On Fire! This is not an Urban Legend…
Become the new designer of the next BIC collection and be sold all over Europe!
For the very first time, BIC launches a new contest giving the opportunity to art lovers to design the future BIC lighter collection.
Whether you are anonymous, famous artists or lighter lovers, take part into this design contest, try to win 2000€ and design the future BIC collection produced at 1.000.000 pieces through Europe.
For the first 2012 edition of this contest, famous street artists gave their names to these series: Nasty and Speedy Graphito. Both artists are renowned as pioneers of the Street art movement and are considered nowadays as icons.
Want to compare with them? Take part into the biggest European “lighter design battle” ever organized and express your creativity from January 26th until March 26th 2012 on www.mybiclighter.com website and on the Facebook page www.facebook.com/designonfire !
The winner will be the one who will convince not only the final jury through the originality and the creativity of his design, but also the one who will conquest social networks by sharing his creation and getting a maximum of votes.
It’s time to show your talent! It is time to “Design on Fire”!...
25 octobre 2011— On October the 14h, 2011, BIC was awarded the “Gold medal” at the annual “Grand Prix Actions” (Stock Awards) organized every year since 2009 by “Mieux Vivre votre Argent” (one of France’s most popular magazines dedicated to active individual shareholders).
These prizes are awarded on the basis of 3 criteria:
- The performance of the stock over the past 3 years,
- The company’s level of commitment to social responsibility,
- The “shareholder friendliness” of the company.
The silver medal was awarded to EADS (aerospace and defence) and the bronze to SEB (household appliances)....
06 October 2011 - BIC won first prize for Business Sector Transparency (the most transparent consumer goods company). This sector includes large French listed companies such as Danone, Essilor, L’Oréal, LVMH, Michelin, Pernod Ricard, Peugeot, Renault, Sanofi, Hermès, SEB and Valeo.
This prize was already awarded to BIC last year, as well the “Grand Prix” for all categories. This year, the “Grand Prix” was given to Rhodia (chemicals) but BIC ranks N°2 in front of TF1 (TV and media).
The objective of these “Grands Prix” is to enhance Regulated Information Best Practices and to assess listed companies’ efforts in the financial transparency field on an annual basis.
An independent Scientific Transparency Committee including representatives of the regulated information field in France (Financial Market Authority, French Society of Financial Analysts, French Asset Management Association, French Institute of Directors, Association for the Promotion of Individual Shareholders, Individual Investors Investment Club Association, Minority Shareholder Association, French Institute of Directors, Club Finance HEC) reviewed 85 ranking criteria aimed at gauging the transparency of sources of information:
- Reference document
- Half-Yearly Financial Report
- Quarterly information
29 September 2011 -- Awarded in 2010 for the performance of its governing bodies, this year BIC has been classed in first position for the quality and the transparency of its information and communication in awards granted by the French Economic and Financial Magazine, Agefi.
The “Corporate Governance Awards” are attributed annually to French companies that distinguish themselves by the quality of their relations with shareholders and investors. One of the objectives of the awards is to encourage the creation of rules for good practice in corporate governance. Companies are nominated on the basis of the results of a survey completed by financial professionals reviewed by a steering committee composed of financial professionals and governance specialists including members of the French Asset Management Association, the French Society of Financial Analysts and minority shareholder associations.
The reasons cited for this award are:
=>The quality and the accessibility of the information delivered;
=>The reactivity and the availability of the management;
=>The definition and the communication of a clear strategy....
23 June 2011 - One of the most popular French brands in the world joins the world’s third largest sporting event. The 12 million fans who will line the route of the Tour will be delighted to find products in the Publicity Caravan that they know and recognize... and to discover new ones.
Surprises, gifts and special activities at each stage
A major operation has been put in place. An electric vehicle on the finish line, three cars and a flatbed truck with a sound system, all customized with the colors of the brand and its iconic “BIC® boy” will create the event and will present the Back to School operation “Econobic” as well as new products including the 3 and 4 moveable blade shavers: BIC® Flex.
The hostesses of the vehicles will distribute hundreds of thousands of gifts and coupons, both at the start and finish of each stage throughout the race so that everyone can have a souvenir of these special moments.
BIC’s customers will also be able celebrate with a VIP welcome in stage towns.
More information in the press release that you can download in PDF format (PDF icon top right)....
31 May 2011--Two winners have each won a prize of 5 000 Euros following the “Cristal Art Gallery” contest, hosted by www.thebicwall.com, a website dedicated to the 60th Anniversary of the BIC® Cristal® pen in Europe.
=> The Jury’s Prize was awarded to Jean-Baptiste Durand, also known as Neguts for his work of art drawn on a wall and named “Wall drawing”. The empty pens at the foot of the wall give an idea of the size of the drawing!
The jury, composed of three artists who use the BIC® Cristal® pen in their work, gathered on Friday 21 May to deliberate and choose a winner among the 730 works of art posted online by visitors to the site. “Among the numerous works of art posted, many of which revealed great talent and showed sophisticated drawing techniques, we chose the work of art “Wall Drawing”. This piece showed an original artistic approach through the presentation of the work and the artist’s mastery of his subject. We would like to congratulate the artist by giving him the Jury’s Prize,” commented the judges.
=> The Internet Users’ Prize was awarded to Managua. His work of art “BIC story” illustrates the history of the BIC® brand, from the first advertising to the latest product releases.
The “Cristal® Art Gallery” contest was hosted online from 14 April to 17 May 2011, allowing Internet users to post a drawing, video or sculpture using BIC® Cristal® pens.
The artists on the Jury:
Anne-Flore Cabanis, a French artist who has produced works of art using a BIC® Cristal® pen and in one continuous line.
Juan Francisco Casas Ruiz, a Spanish artist known for his realistic photographic drawings using a BIC® Cristal® pen.
Paolo Ulian, an Italian designer who has produced sculptures using BIC® Cristal® pens.
Download the Press release in PDF format (PDF icon top right).