The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...
This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!
The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about his personal life and the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® Mini Pocket Mouse to protect its contents.
With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.
Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.
Once completed by users, the “Social Book” will be printed and published.Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.
Discover the experience: www.tippex-socialbook.com....
What is it going to be? A rainbow of colours, a range of psychedelic forms, your favourite scenery? The BIC® Design On Fire contest is back for its 3rd Edition and invites you to create your own BIC® lighter decor!
Whether you are a gifted designer, a famous artist or simply a lighter lover, join us to try to win €5,000 by creating the future BIC® lighter collection.
The first two winners already went from “Flame to Fame” and had their decor printed on 1 million BIC® lighters across Europe!
Express your creativity from January 14th to March 13th on the following pages:
https://www.facebook.com/designonfire and http://www.mybiclighter.com/design-fire-3
The winner will be the one able to convince not only the jury thanks to the originality and creativity of his/her design but also the social world by sharing his/her creation and getting a maximum of votes.Now it’s time to show your talent. It’s time to “Design On Fire”!...
Film advertising for the BIC® Cristal® Stylus 2 in 1 pen...
To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.
BIC takes part in the history of the Tour de France
From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:
- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.
- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.
- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.
Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.
The BIC® caravan: history on wheels…
An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.
BIC keeps the flame alive for 40 years
In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris...
An idea comes to your mind but you have nothing to write it on? Our solution: the new My BIC Notes app.
At work, at home, while traveling or at school…this app is made for you. Free and easy to use on tablets, My BIC Notes offers many features including different writing instruments (ballpoint pen, pencil, marking pen…), note taking, drawing or doodling and even agenda organizing with the help of TO DO lists.
How to use My BIC Notes? Simple and intuitive!
Download the application on the App store or Android TM* and choose your type of paper and work space in order to personalize your notes. You can also organize your documents into folders with tags and send them by email.
Attention! Please note that this app is available on tablets with a minimum screen resolution of 1024 x 600 pixels.
* Android is a trademark of Google Inc.
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License....
In 2013, the BIC® lighter is celebrating its 40th anniversary: 40 years of BIC expertise dedicated to quality, safety and design.
With 6 million lighters chosen by consumers everyday, the BIC® lighter is the world’s number 1 branded lighter. Discover this success story.
From its birth to its different designs, all will be revealed about the BIC® lighter!»...
Well, you’ll then have the occasion to prove it!
Tipp-Ex®, leader of the European Correction Products Market and a brand of the BIC Group, is coming back with The Big Tipp-Ex® Quiz.A funny game about the last experience that was viewed more than 9.7 million times allowing to rewrite History on YouTube with the Hunter and the Bear.
Thanks to this new entertaining game signed again by the agency BUZZMAN (that already has created the 2 previous campaigns), all of the fans of the 2 famous characters will be now able to test their knowledge and prove how well they know Hunter & Bear by answering 50 questions.
A dedicated application will be hosted on Facebook from May 2nd to May 31st on the Hunter Vs Bear’s fan page.The goal is simple: answer as fast and as many questions as possible to get the best score.
Sharing the quiz with friends will give you even more points and will help you to achieve your goal: proving that there is no one in this planet able to beat you on the Hunter & Bear saga!
After a month of tough competition, the fan who has the best score will be nominated as the winner of our Big Tipp-Ex® Quiz and will be recognized as our best fan.
And what a better reward than a trip for 2 in Alaska to visit Mr Bear for real! Are you still confident? So take the quiz now and show us what you got!...