Film advertising for the BIC® Cristal® Stylus 2 in 1 pen...
To celebrate the 100th edition of the Tour de France cycling race, BIC is back on the Publicity Caravan as OFFICIAL SUPPORTER in 2013.
BIC takes part in the history of the Tour de France
From 29th June to 21st July 2013 BIC will be an Official Supporter of the 100th edition of the Tour de France. To celebrate the anniversary of this international cycling event alongside the 12 million Tour de France spectators, BIC is organizing a series of activities and events including:
- Four cars and a flatbed truck with a sound system in the Publicity caravan, customized with the colors of the brand and presenting new products. More than 400,000 goodies will be distributed all along the course.
- At each stage, an electric vehicle and the BIC® mascot will be at the finish line and will invite people to discover the Back to School program.
- Every day, hundreds of pens will be distributed to the public in the starting village, especially around the riders’ autograph podium.
Every morning before the race starts, the riders will sign in with the BIC® 4-Color™ pen, the official pen of the competition.
The BIC® caravan: history on wheels…
An historical partner of the Tour de France, BIC is an integral part of this hundred-year-old sporting event. In 1952, 1953, 1955, in 1967 and in 1996 BIC has traveled the roads of France at the heart of the Publicity Caravan. Between 1967 and 1974, BIC was also involved in the race with its own team of professional road cyclists, among them, the winner of the 1973 edition. After an absence of several years, BIC returned to the Publicity Caravan in 2011 and since 2012 as Official Supporter of the Tour of France.
BIC keeps the flame alive for 40 years
In 2013 The Tour de France celebrates its 100th anniversary and BIC is also celebrating its lighter’s 40th anniversary. For the occasion, BIC has customized one of its vehicles with the colors of the BIC® lighter’s anniversary. 6 million BIC® lighters are chosen by consumers every day all around the world, and since their launch, 30 billion lighters have been manufactured by BIC. Known and appreciated for its quality, the BIC® lighter meets and exceeds the standards of the international safety specifications by being tested and going through more than 50 automatic quality-control checks. With 24 colors of lighter bodies and the same oval shape unchanged for 40 years ensuring the best handling, the BIC® lighter is timeless. This iconic and designer product is now part of the permanent collections of museums such as the MOMA in New York and the Pompidou Center in Paris...
An idea comes to your mind but you have nothing to write it on? Our solution: the new My BIC Notes app.
At work, at home, while traveling or at school…this app is made for you. Free and easy to use on tablets, My BIC Notes offers many features including different writing instruments (ballpoint pen, pencil, marking pen…), note taking, drawing or doodling and even agenda organizing with the help of TO DO lists.
How to use My BIC Notes? Simple and intuitive!
Download the application on the App store or Android TM* and choose your type of paper and work space in order to personalize your notes. You can also organize your documents into folders with tags and send them by email.
Attention! Please note that this app is available on tablets with a minimum screen resolution of 1024 x 600 pixels.
* Android is a trademark of Google Inc.
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License....
In 2013, the BIC® lighter is celebrating its 40th anniversary: 40 years of BIC expertise dedicated to quality, safety and design.
With 6 million lighters chosen by consumers everyday, the BIC® lighter is the world’s number 1 branded lighter. Discover this success story.
From its birth to its different designs, all will be revealed about the BIC® lighter!»...
Well, you’ll then have the occasion to prove it!
Tipp-Ex®, leader of the European Correction Products Market and a brand of the BIC Group, is coming back with The Big Tipp-Ex® Quiz.A funny game about the last experience that was viewed more than 9.7 million times allowing to rewrite History on YouTube with the Hunter and the Bear.
Thanks to this new entertaining game signed again by the agency BUZZMAN (that already has created the 2 previous campaigns), all of the fans of the 2 famous characters will be now able to test their knowledge and prove how well they know Hunter & Bear by answering 50 questions.
A dedicated application will be hosted on Facebook from May 2nd to May 31st on the Hunter Vs Bear’s fan page.The goal is simple: answer as fast and as many questions as possible to get the best score.
Sharing the quiz with friends will give you even more points and will help you to achieve your goal: proving that there is no one in this planet able to beat you on the Hunter & Bear saga!
After a month of tough competition, the fan who has the best score will be nominated as the winner of our Big Tipp-Ex® Quiz and will be recognized as our best fan.
And what a better reward than a trip for 2 in Alaska to visit Mr Bear for real! Are you still confident? So take the quiz now and show us what you got!...
BIC is launching a highly irreverent viral campaign for its BIC® 4 Colours ball pen.
BIC® 4 Colours is an icon. Simple, convenient and reliable, the ball pen with its unique and immediately recognizable shape has been supporting generations of students and workers since its launch in 1970.
More than time to celebrate its popularity! BIC and the agency Toy designed an irreverent viral campaign based on a simple idea: Inside a BIC® 4 Colours ball pen, there are four colours patiently waiting to be called on. The campaign tells the amusing story of these four flatmates with an original look (check out their skin-tight jumpsuits!) and character:
Blue, a bit of a big head as he’s the most demanded - Red, who loves correcting people – Black, only called on as a substitute for Blue which explains his rather bad attitude – Green who is relatively underused making him not only work-shy but also sensitive and flabby....
There is nothing like BIC® Evolution™ pencils…
These graphite and coloring pencils, this year celebrating their 20th anniversary, are made from an exclusive manufacturing process. They do not contain any wood and are highly resistant; they give children the opportunity to enjoy themselves by letting their imagination run free and also meet parents’ satisfaction.To celebrate this birthday as it should, BIC ® Evolution is launching two new references:
- BIC® Kids Evolution offers a large range of 24 bright colors;
- BIC® Evolution is safe and solid/resistant...